AI or Artificial intelligence is the next big technological revolution which is already here, and an entrepreneur should not ignore it; they have to embrace it in order to secure business success. If you stay vigilant you will see there are hundreds of businesses, every shape and size already started harnessing the AI’s power- from bank evaluating the enormous amount of data to detect fraudulent transfer, to small businesses deploying chatbots on their website to improve customer satisfaction, AI has already started to change our life.
Machine learning, voice recognition, and virtual assistant are some of the biggest symbols of how AI is being utilized to simplify or enhance business processes and services. Tech giants such as Facebook and Google regularly use AI to display advertisements depending on the user’s shopping history, age, preferred brand, location, etc. Google’s Okay Google or Amazon’s Alexa is a groundbreaking technology on the AI front. These corporations are funding heavily in AI systems in order to expand their operational effectiveness and provide enhanced customer satisfaction.
At Unicode Solutions, we believe AI has enormous potential for improving the way organizations operate. AI will definitely enable companies to continuously adapt processes based on past experience — ushering in vast improvements in customer targeting, for instance, because deep learning algorithms will be able to spot patterns in behavior that are more likely to lead to sales. In supply chains and manufacturing, potential benefits will include predictive maintenance of equipment, along with yield and inventory optimization.
Artificial intelligence is the next big thing, and business owners shouldn’t neglect it; they must embrace it. Why? The top 3 reasons are stated below:
Giving 24/7 customer service: Do you know what’s the best thing about the machine? Well, like you and me, they don’t go on vacation nor neither they need to sleep! Considering the fact that, chatbots are getting more intelligent to understand different human emotions such as fear, confusion, anger, and joy. So when a chatbot encounters adverse emotions from distress clients, they can transfer it to a human for more to take over & finish assisting the clients.
Automation:For the last few years, automation is continually changing the dynamics of business. It has been recognized as one of the main trends in marketing and sales. And according to experts, it’s not going to step back! Studies conducted by McKinsey stated that 85% of sales- related jobs could be automated by the year 2020, which is almost here! And it’s on the track as well because as a CRM development company, we are witnessing a huge number of enterprises are coming out to know about sales and marketing software for their business’ and the reason is quite obvious.
So, what benefit an organization can gain by automating sales related tasks? Well, first of all, the sales representative will spend less time collecting data & more time finding their true capabilities. It also needs to mention that personalized, real-time content targeting generates 20% more sales opportunities. With behavioural targeting systems, intelligence tools will be capable to nurture potential leads at the initial stage, personalized cost, or give recommendations about offering discounts to certain prospects. And so to increase the chance of successfully closing the deal.
Simplify Usage of CRM: Sales CRM or Customer Relationship Management combined with AI technology can automate the collection and data analysis process efficiently and without active involvement with human hands. This deep data analysis will offer deeper knowledge regarding customer preference. A good build sales CRM can recognize prospects who will likely respond to an email and then the tool can automatically deliver emails to them. This increases the chance of saving valuable resources as well as boost the chance of successfully closing a deal.
With AI, the sales person doesn’t have to manually go through the huge number of leads to find out qualified leads. AI can do that process within minutes, which in turn saves a lot of time and improve the efficiency of the business and productivity of sales reps. So if you need to simplify the Sales CRM usage and make the sales process more efficient, having AI-powered CRM would be a wise decision.
Wrapping up:
The 21st century is definitely is the beginning of the Golden Age of Information & AI technology and it is time for organizations to take a hard look at their businesses and discover methods to start integrating these trends. In the end, there’s no doubt about the effectiveness of AI in the world of sales. So if you aspire to win more sales through more efficient selling, it is time to include Artificial intelligence technology into your business. It is the future of businesses that can surely take your business to the next level.
If you want continuous business growth, you understand that CRM or Customer Relationship Management system is essential. According to a study conducted by Nucleus Research, on average, a CRM user can experience more than 8 USD return on every dollar they invest in CRM tools.
Most businesses that use CRM software, leverage it for sales because it helps keep customers and potential customer contact information in one place. Despite being a major sales assistant, if you own an e-commerce business, you will be needing more than a sales tool though. you will need a tool where you can manage your inventory, read your stock status and do more. If you are considering buying the shelf solution, that might not work for you. What you need is a custom solution for your needs. However, if you want to know How to Build a CRM System for Your eCommerce Business, continue with this post!
So before we begin explaining how you can build a great e-commerce CRM software, you must know what benefits you will get from having a personalized solution. The benefits follows:
Scalability
Reliability
user-friendly
Compatibility
Better Analytics
Perfect Fit to Your Needs
competitive business advantage
Business Processes Improvements
Now, let’s see the Step-by-Step Guide to Creating Custom CRM Solutions for E-commerce Business
Know your goal:It’s essential to recognize what you want from the CRM. Otherwise, the development process will last much longer than you would like it to.
Our recommendation at this point is to have definite goals for your e-commerce CRM, set of functions or features, and your expectations towards how the software should simplify business processes in a company. In the ideal world, all this must be noted and handed to your IT partner development team.
Define the role: It’s a great idea to prepare a categorization by roles in the CRM (e.g. marketing, inventory management, sales). Each role will have access to specific functionality as well as data. This will help you reduce the potential risks of data breaches among departments that aren’t supposed to see it.
Designing and Building the Wireframes: This stage lays the groundwork for further development. During this phase, make sure you talk to the development company if you think the design is not up to the mark. One piece of advice- bring in your employees and ask them if the navigation and UI look easy to them. If any changes required, let the CRM software developer know. At this point, it won’t be difficult to make the changes, however, if the development phase starts, to change specific things would be a daunting task for the developer and the vendor can charge extra depending upon the changes and extra time they spend.
Internal Software or SaaS Platform: If you have any plan to turn your custom-built Customer Relationship Management system into a software as a service in the future, it’s advised to start developing the backbone of the software for this from the very first day of the product development.
Summing up, it’s worth stating that well-built e-commerce, CRM system can double the efficiency and productivity of your business and team. This tool is a must-have if you want to fight with your competitors and present your customers with the best service and treatment they desire.
In case you need any help with CRM for your e-commerce business, you may contact our team to get a professional consultation. Our team has expertise in building CRM software for healthcare, financial institutions as well as e-commerce, and the entertainment industry. Reach out to Crims today to secure your businesses’ tomorrow.
Irrespective of business shape and size, a CRM software can help a business owner to get things organized. The main benefit of CRM is to store client’s contact information, track deals and ultimately streamline the sales team’s activities for minimal input & maximum output.
While every CRM software is not the same- depending upon your business type, need, size and function priority- they generally share some common features. These features are the pillar stone of a good CRM tool. And while shopping for CRM, focusing on these features can ensure you don’t end up using a costly and overrated address book!
So, let’s take a look at the key features of CRM that can ensure business success:
Contact management:
This is a process of storing and organizing contact data so that it’s easy to access. CRM tool is a software that is designed to help you and your sales team to better connect with your clients.
The core aspect of this feature is that it enables you to store an extensive amount of data which includes customer demographic data such as; name, location, email, gender, age, etc.
With this particular feature you can further track your customer engagement process like- when they open an email, click on a call to action button, download content, visit the website, etc. The contact management feature generally collects every single data about clients and presents it on a single page which is absolutely necessary for better client management. According to Sales force “Well implemented CRM tool can increase customer retention by as much as 27%”.
Reporting & Dashboards:
This feature enables you to intercept client data. The CRM dashboard provides you real-time in-depth insights into client data like leads, accounts & opportunities to be able to analyse sales performance, sales report, account progress, performance and many more.
With real-time reporting, you can gain deeper insight into your clients which can help you to offer personalized service. Moreover, CRM Reports and Dashboards show consumer profiles by industry, company size, geography, productive assets, resources, and other essential characteristics as well. To understand your consumer base and how it is changing over time, there’s nothing better and easier than a CRM dashboard.
Social media integration:
Your clients are using social media every single day and CRM developers understand this fact. This is the reason, today, many CRM comes with inbuilt social media integration. With this feature, you can jump into a different social media platform directly from your CRM tool.You can track the performance of your social media campaign, modern sales CRM even lets you see the number of shares, comments, like and dislike in one single page. Since social media acceptance is growing in India, we can see that many sales CRM vendors integrating this feature without even asking for a penny, which is good for a business owner.
Mobile CRM:
It’s a must-have feature if your staff working remotely or in the field. With this feature, they will be able to access all CRM features, receive notification and will be able to manage everything from one location via their smartphone or mobile devices.
Aside from the above mentioned most popular basic features of sales, CRM, the following aspect also has a large impact on business success:
Ease of Use
Scalability
Integration
Personalization
There are many other CRM features also, however, they are vendor and product specific. It is crucial that you know what features you are getting when you buy the tool from a sales CRM solutions provider.
Do you want to know more about how CRM software can increase your business ROI? Reach out to CRIMS for in-depth analysis and price estimation. If you were searching for the best sales CRM tool in Delhi/ India, your hunt is over now. Contact us today!
